On August 24, 2023, RCTT's experts took part in the webinar "Trends in Licensing and Marketing Support" organized by Wellspring.

Founded in 2003 as a spin-off of Carnegie Mellon University, Wellspring soon became the preeminent tech transfer solution provider for universities and research institutes. Wellspring later acquired Flintbox, the world’s largest online exchange of early-stage technologies.

As a natural extension of our involvement in open innovation, Wellspring developed purpose-built software for technology scouting, corporate venturing, sponsored research, and licensing.

Every Tech Transfer office wants to license as many inventions as possible. Having the right information to hone your outreach is critical to effective marketing. After reviewing the webinar materials, you will learn how to use Scout’s AI-powered innovation search and analysis tools for key activities including:

• Identifying high-potential licensees and corporate research partners for outreach

• Vetting target companies based on their R&D priorities

• Showcasing your institution’s IP licensing and research strengths

The slides of the webinar can be found here.

The recording of the webinar is available here.