The Institute of Sociology offers consumers services for conducting marketing research on the territory of Belarus in various fields of activity using original methods under an outsourcing agreement.

Marketing research conducted by the Institute of Sociology of the National Academy of Sciences of Belarus according to original methods provides objective data on brand recognition among the population of Belarus.

On orders are carried out:
- Market research -
Research on the volume and nature of consumer demand in various sectors of the Belarusian economy and market niches.

- Audience research -
Studies of audience coverage by various media (including TV, Internet, radio, print) and identification of information and thematic preferences of the audience.

- Brand Research -
Studies of the level of fame and recognition of trademarks and brands among consumers of the country and individual regions.

Highly qualified personnel, original techniques.

The Institute of Sociology is the leading research institution in Belarus working in the field of sociology. The Institute conducts research on a republican representative sample, including 7 regions (oblasts and Minsk), within which 6 territorial zones are allocated (from the level of regional centers to rural settlements). The quality of the conducted research is ensured with the help of an extensive and flexible survey network of professional interviewers. The network allows high-quality and efficient research in all regions of the country. Carrying out telephone interviews by experienced specialists based on the computerized CATI ASSO system. The system allows you to select respondents in any region of the country, carefully monitor the progress of the study, and check the effectiveness of any call.

The advantages of the institute are high-quality data collection on a scientifically based sample, representative of the gender, age, education and place of residence of the respondents, the use of scientifically based approaches to the analysis of practical tasks of customers, as well as to the collection, analysis and description of data, a reputation proven by the most complex tasks and demanding clients Institute of Sociology as a state scientific institution.

Consumers interested in marketing research services in various fields of activity on the territory of Belarus under an outsourcing agreement.