Институт социологии

http://socio.bas-net.by/  
220072, Республика Беларусь, г. Минск, ул. Сурганова, 1, корп. 2.

Institute of Sociology offers services for conducting marketing research in Belarus

COUNTRY OF ORIGIN

IDENTIFIER

BO4898

PUBLISHED

2022-03-23

LAST UPDATE

2022-03-26

DEADLINE

Linked profile in other language
Responsible
Irina Lisovskaya
isst@socio.bas-net.by
Summary
The Institute of Sociology offers consumers services for conducting marketing research on the territory of Belarus in various fields of activity using original methods under an outsourcing agreement.
Description
Marketing research conducted by the Institute of Sociology of the National Academy of Sciences of Belarus according to original methods provides objective data on brand recognition among the population of Belarus.

On orders are carried out:
- Market research -
Research on the volume and nature of consumer demand in various sectors of the Belarusian economy and market niches.

- Audience research -
Studies of audience coverage by various media (including TV, Internet, radio, print) and identification of information and thematic preferences of the audience.

- Brand Research -
Studies of the level of fame and recognition of trademarks and brands among consumers of the country and individual regions.
Advantages and Innovations
Highly qualified personnel, original techniques.
Stage of development
Already on the market
Funding source
State budged
Internal
IPR status
Exclusive rights
Secret know-how
Sector group
Retail
Tourism and Cultural Heritage

Organization information

Type
R&D institution
Year established
1990
NACE keywords
J.63.99 - Other information service activities n.e.c.
M.72.20 - Research and experimental development on social sciences and humanities
M.73.20 - Market research and public opinion polling
M.74.90 - Other professional, scientific and technical activities n.e.c.
Turnover (in EUR)
1-10M
Already engaged in transnational cooperation
Yes
Additional comments
The Institute of Sociology is the leading research institution in Belarus working in the field of sociology. The Institute conducts research on a republican representative sample, including 7 regions (oblasts and Minsk), within which 6 territorial zones are allocated (from the level of regional centers to rural settlements). The quality of the conducted research is ensured with the help of an extensive and flexible survey network of professional interviewers. The network allows high-quality and efficient research in all regions of the country. Carrying out telephone interviews by experienced specialists based on the computerized CATI ASSO system. The system allows you to select respondents in any region of the country, carefully monitor the progress of the study, and check the effectiveness of any call.

The advantages of the institute are high-quality data collection on a scientifically based sample, representative of the gender, age, education and place of residence of the respondents, the use of scientifically based approaches to the analysis of practical tasks of customers, as well as to the collection, analysis and description of data, a reputation proven by the most complex tasks and demanding clients Institute of Sociology as a state scientific institution.
Languages spoken
English
Russian

Information about partnership

Type of partnership considered
Outsourcing agreement
Type and role of partner sought
Consumers interested in marketing research services in various fields of activity on the territory of Belarus under an outsourcing agreement.
Type and size of partner sought
> 500 MNE
> 500
251-500
SME 51-250
SME 11-50
SME <= 10
R&D Institution
University
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Статистика ведется с 24.03.2022 00:10:02