«China IPR SME Helpdesk Serious Game» - the new free business tool to manage your intellectual property rights in China.
This new business tool will allow SMEs (and intermediaries) to increase their knowledge and awareness about managing intellectual property when entering or expanding in the Chinese market. Players of the game will be guided through common business scenarios linked to IP challenges, which will provide an immersive context for situational learning. The official launch event of the game to be held on 22 May 2014 in Beijing.
The China IPR SME Helpdesk is a free service which provides practical, objective and factual information aimed to help European SMEs to understand business tools for developing IPR value and managing risk. The services are not of a legal or advisory nature and no responsibility is accepted for the results of any actions made on the basis of its services. Before taking specific actions in relation to IPR protection or enforcement all customers are advised to seek independent advice.